How we think about pricing a project

It depends on scope. A focused MVP is a different commitment than a full product rebuild, and no honest number exists before we understand which one you're actually asking for. We don't publish a price list, not because we're being cagey, but because a price list is a promise that your problem fits a template, and most real problems don't.

This makes some founders uneasy, understandably. A number on a page feels safer than a conversation, even when the number on the page is wrong for what you actually need. We think the discomfort is worth it: we give you a real number after a short conversation about what you need, not a generic price list, and we'd rather be straight with you about cost and timeline once we actually know what we're pricing.

The conversation itself isn't a sales technique, it's the only honest way to price custom work. Two projects that both say "build me an app" can differ by an order of magnitude in actual effort, depending on what "app" means once you get specific. A price list can't see that difference. A conversation can, in the first twenty minutes.

Two projects that both say "build me an app" can differ by an order of magnitude in actual effort, depending on what "app" means once you get specific.

We recognize this asks for a small amount of trust before you have a number in hand. Our answer to that isn't a lower price, it's a faster, more direct path to a real one: tell us your idea and we'll be straight with you about cost and timeline, without a sales layer between the question and the answer.